Found: 64
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The embedded sales force: Connecting buying and selling organizations.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 239, doi. 10.1007/s11002-010-9106-1
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- Publication type:
- Article
Effect of Customer-Centric Structure on Long-Term Financial Performance.
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- Marketing Science, 2015, v. 34, n. 2, p. 250, doi. 10.1287/mksc.2014.0878
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- Publication type:
- Article
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits.
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- Marketing Science, 2006, v. 25, n. 5, p. 477, doi. 10.1287/mksc.1060.0209
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- Article
Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach.
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- Management Science, 2023, v. 69, n. 4, p. 2339, doi. 10.1287/mnsc.2022.4443
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- Article
Multichannel discount spillover in B2B markets.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1086, doi. 10.1007/s11747-023-00973-z
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- Publication type:
- Article
Dynamic and global drivers of salesperson effectiveness.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 399, doi. 10.1007/s11747-023-00954-2
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- Publication type:
- Article
Digital technologies: tensions in privacy and data.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1299, doi. 10.1007/s11747-022-00845-y
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- Publication type:
- Article
Online influencer marketing.
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- Journal of the Academy of Marketing Science, 2022, v. 50, n. 2, p. 226, doi. 10.1007/s11747-021-00829-4
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- Publication type:
- Article
A theory of multiformat communication: mechanisms, dynamics, and strategies.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 3, p. 441, doi. 10.1007/s11747-020-00750-2
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- Publication type:
- Article
Customer inertia marketing.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 350, doi. 10.1007/s11747-020-00744-0
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- Publication type:
- Article
An emerging theory of loyalty program dynamics.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 71, doi. 10.1007/s11747-020-00719-1
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- Publication type:
- Article
Advancing marketing strategy research.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 983, doi. 10.1007/s11747-018-0595-4
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- Publication type:
- Article
Review articles: purpose, process, and structure.
- Published in:
- 2018
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- Publication type:
- Editorial
Marketing research centers: community, productivity, and relevance.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 4, p. 465, doi. 10.1007/s11747-017-0538-5
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- Publication type:
- Article
Improving publishing success at JAMS: contribution and positioning.
- Published in:
- 2016
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- Publication type:
- Editorial
Editorial: the past, present, and future of JAMS.
- Published in:
- 2016
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- Publication type:
- Editorial
Understanding loyalty program effectiveness: managing target and bystander effects.
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- Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 88, doi. 10.1007/s11747-014-0405-6
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- Publication type:
- Article
Dependence and interdependence in marketing relationships: meta-analytic insights.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 694, doi. 10.1007/s11747-014-0418-1
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- Publication type:
- Article
Building, measuring, and profiting from customer loyalty.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 790, doi. 10.1007/s11747-015-0439-4
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- Publication type:
- Article
Structural marketing: using organizational structure to achieve marketing objectives.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 73, doi. 10.1007/s11747-014-0402-9
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- Publication type:
- Article
Resource-based theory in marketing.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 1, doi. 10.1007/s11747-013-0336-7
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- Publication type:
- Article
The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 2, p. 234, doi. 10.1007/s11747-010-0203-8
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- Publication type:
- Article
Influence of customer participation on creating and sharing of new product value.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 322, doi. 10.1007/s11747-007-0082-9
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- Publication type:
- Article
Achieving relationship marketing effectiveness in business-to-business exchanges.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 174, doi. 10.1007/s11747-007-0078-5
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- Publication type:
- Article
Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 2, p. 188, doi. 10.1177/0092070303261413
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- Publication type:
- Article
Marketing, Through the Eyes of the Stigmatized.
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- Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 223, doi. 10.1177/0022243720975400
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- Publication type:
- Article
Understanding the Effects of Plural Marketing Structures on Alliance Performance.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 628, doi. 10.1509/jmr.13.0318
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- Publication type:
- Article
If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 3, p. 319, doi. 10.1509/jmr.13.0226
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- Publication type:
- Article
Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 407, doi. 10.1509/jmr.13.0165
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- Publication type:
- Article
Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 3, p. 587, doi. 10.1509/jmkr.48.3.587
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- Publication type:
- Article
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 2, p. 185, doi. 10.1509/jmkr.44.2.185
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- Publication type:
- Article
Customer Engagement in International Markets.
- Published in:
- Journal of International Marketing, 2023, v. 31, n. 1, p. 1, doi. 10.1177/1069031X221099211
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- Publication type:
- Article
International Market Entry Strategies: Relational, Digital, and Hybrid Approaches.
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- Journal of International Marketing, 2018, v. 26, n. 1, p. 30, doi. 10.1509/jim.17.0034
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- Publication type:
- Article
Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets.
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- Journal of International Marketing, 2015, v. 23, n. 3, p. 1, doi. 10.1509/jim.15.0010
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- Publication type:
- Article
Creating Effective Online Customer Experiences.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 2, p. 98, doi. 10.1177/0022242918809930
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- Publication type:
- Article
JM as a Marketplace of Ideas.
- Published in:
- 2019
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- Publication type:
- Editorial
Group Marketing: Theory, Mechanisms, and Dynamics.
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- Journal of Marketing, 2017, v. 81, n. 4, p. 1, doi. 10.1509/jm.15.0495
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- Publication type:
- Article
Online Relationship Formation.
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- Journal of Marketing, 2017, v. 81, n. 3, p. 21, doi. 10.1509/jm.15.0430
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- Publication type:
- Article
Data Privacy: Effects on Customer and Firm Performance.
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- Journal of Marketing, 2017, v. 81, n. 1, p. 36, doi. 10.1509/jm.15.0497
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- Publication type:
- Article
Dynamic Relationship Marketing.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 5, p. 53, doi. 10.1509/jm.15.0066
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- Publication type:
- Article
Transformational Relationship Events.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 39, doi. 10.1509/jm.15.0105
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- Publication type:
- Article
The Role of Culture in International Relationship Marketing.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 78, doi. 10.1509/jm.13.0185
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- Publication type:
- Article
Synergistic Effects of Relationship Managers' Social Networks on Sales Performance.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 1, p. 76, doi. 10.1509/jm.11.0431
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- Publication type:
- Article
Relationship Velocity: Toward A Theory of Relationship Dynamics.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 1, p. 13, doi. 10.1509/jm.11.0219
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- Publication type:
- Article
Poisoning Relationships: Perceived Unfairness in Channels of Distribution.
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- Journal of Marketing, 2011, v. 75, n. 3, p. 99, doi. 10.1509/jmkg.75.3.99
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- Publication type:
- Article
The Role of Customer Gratitude in Relationship Marketing.
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- Journal of Marketing, 2009, v. 73, n. 5, p. 1, doi. 10.1509/jmkg.73.5.1
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- Publication type:
- Article
Effect of Service Transition Strategies on Firm Value.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 5, p. 1, doi. 10.1509/jmkg.72.5.1
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- Publication type:
- Article
Interfirm Relational Drivers of Customer Value.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 76, doi. 10.1509/jmkg.72.4.076
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- Publication type:
- Article
Trust at Different Organizational Levels.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 2, p. 80, doi. 10.1509/jmkg.72.2.80
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- Publication type:
- Article
A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance.
- Published in:
- Journal of Marketing, 2007, v. 71, n. 4, p. 172, doi. 10.1509/jmkg.71.4.172
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- Publication type:
- Article