Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEditorial.AuthorsBeckett, SimonAbstractThe article presents the discussion on branding and marketing experts including brand purpose, authenticity and impact measurement.SubjectsSIRIUS XM Radio Inc.; BRAND personification; CUSTOMER relations; SPORTS sponsorship; UNIVERSITY of Southern Indiana; PURDUE University; BUSINESS communication; BUSINESS development; BRANDING (Marketing); INDUSTRIAL management; CHIEF marketing officersPublicationJournal of Brand Strategy, 2022, Vol 10, Issue 4, p296ISSN2045-855XPublication typeArticle