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- Title
Analysis of the Retail Market in Brasov.
- Authors
Bălăşescu, Marius
- Abstract
This paper aims to analyze the retail market in Brasov in terms of development and expansion of retail networks. Thus, the expansion of chain stores creates a number of advantages for consumers because the big retailer relies on various sales strategies in order to attract or retain customers. This analysis shows that, to apply competitive prices and accessible to consumers, to offer products in a wide range and because of numerous customer loyalty campaigns, major retailers put pressure on small local producers who fail to meet the requirements of major retailers or facing conditions imposed by them (entrance fee shelf, very low prices, approvals and certifications). Also small traders working in traditional forms fail to keep pace with the varied assortment of products at low prices and with the continuous modernization of hypermarkets.
- Subjects
BRASOV (Romania); RETAIL industry; BUSINESS expansion; BUSINESS development; CUSTOMER loyalty
- Publication
Ovidius University Annals, Series Economic Sciences, 2016, Vol 16, Issue 2, p297
- ISSN
2393-3127
- Publication type
Article