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- Title
Kriz Dönemi İletişim Stratejisi Olarak Yıkıcı Reklam; Kfc Örneği.
- Authors
Göztaş, Aylin; Sevingül, Neval Tuna
- Abstract
Postmodern consumption patterns and behaviors are based on the values of the indicators of objects and this consumption culture encircles the global world. Subvertising emerges as an element of cultural destruction and aggressor as more consuming and communication / relationship aspects become a social necessity in this period. This global world is expected to give rise to crisis due to the structures and relations of the sub-systems on which it is based. Even on the negative side, the increasingly globalized world is fueled by these crises. Begining with a detailed review of the literature about the issue, this study focuses on a case of KFC's subvertising crisis strategy which it used against itself during 2018 crisis and the applications of this subvertising crisis strategy
- Publication
Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2018, Issue 30, p75
- ISSN
1304-3846
- Publication type
Article
- DOI
10.31123/akil.465899