Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleFROM THE EDITORS.AuthorsZank, Gail; Messina, Michael; Aurand, TimSubjectsPUBLISHING; PERIODICAL publishing; PERIODICAL articles; PUBLISHED articles; MARKETING periodicalsPublicationMarketing Management Journal, 2015, Vol 25, Issue 1, pivISSN1534-973XPublication typeArticle