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- Title
Enhancing Similar Business Group Recommendation through Derivative Criteria and Web Crawling.
- Authors
Min Jeong LEE; In Seop NA
- Abstract
Effective recommendation of similar business groups is a critical factor in obtaining market information for companies. In this study, we propose a novel method for enhancing similar business group recommendation by incorporating derivative criteria and web crawling. We use employment announcements, employment incentives, and corporate vocational training information to derive additional criteria for similar business group selection. Web crawling is employed to collect data related to the derived criteria from 'credit jobs' and 'worknet' sites. We compare the efficiency of different datasets and machine learning methods, including XGBoost, LGBM, Adaboost, Linear Regression, K-NN, and SVM. The proposed model extracts derivatives that reflect the financial and scale characteristics of the company, which are then incorporated into a new set of recommendation criteria. Similar business groups are selected using a Euclidean distance-based model. Our experimental results show that the proposed method improves the accuracy of similar business group recommendation. Overall, this study demonstrates the potential of incorporating derivative criteria and web crawling to enhance similar business group recommendation and obtain market information more efficiently.
- Subjects
MARKETING research companies; RECOMMENDER systems; MACHINE learning
- Publication
KSII Transactions on Internet & Information Systems, 2023, Vol 17, Issue 10, p2809
- ISSN
1976-7277
- Publication type
Article
- DOI
10.3837/tiis.2023.10.012