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- Title
ANÁLISE DE CAMPANHAS TELEVISIVAS SOBRE HIV/AIDS: INTERFACES ENTRE BRASIL E ANGOLA.
- Authors
Gomes de Oliveira, Isabelly; Freitas dos Santos, Lydia Vieira; de Araújo da Silva, Antônio Uelton; Moura de Araújo, Márcio Flávio; Gomes Medeiros Braga, Hévila Ferreira; Joventino Melo, Emanuella Silva
- Abstract
Objective: to analyze the advertising campaigns of Brazil and Angola on HIV/Aids and to reflect on socio-cultural aspects related to this disease that has direct influence on its conception by human beings. Method: a descriptive and exploratory study, of a qualitative nature. The search for the audiovisual material was carried out on the YouTube video-sharing platform. The data were analyzed based on Bardin's content analysis. Four thematic categories emerged: "Protection methods addressed in the advertisements"; "Protagonists of the advertisements"; "Embedded behavioral appeals"; "Cultural aspects addressed". Results: the different cultural contexts have a direct influence on the advertising campaigns, for while in Brazil the actions are aimed at the use of condoms in the carnival period, in Angola the focus covers extramarital relations and fomite sharing. Final considerations: advertisement campaigns are important means of social transformation, and they can promote improvements in behavior changes of the individuals in the prevention of health problems and diseases.
- Subjects
BRAZIL; ANGOLA; AIDS prevention; HIV prevention; RESEARCH; RESEARCH methodology; AUDIOVISUAL materials; ADVERTISING; TELEVISION; DESCRIPTIVE statistics; CONTENT analysis; HEALTH promotion
- Publication
Revista Baiana de Enfermagem, 2021, Vol 35, p1
- ISSN
0102-5430
- Publication type
Article
- DOI
10.18471/rbe.v35.38280