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- Title
Producing the on-air schedule in Danish public service television in the digital era.
- Authors
Bruun, Hanne
- Abstract
This article presents results from a production study on how the on-air schedule is changing in the digital era at the Danish public service broadcaster, TV 2. TV 2’s multichannel and increasingly non-linear television portfolio has a profound impact on the production practices involved in order to meet the public service obligations. The analysis shows that the producers develop new ways to secure an audience of scale under these conditions. So far three lessons are learned: First, the workflow of promoting content and the demands on the qualities of the promotional material have changed. Second, an understanding of the interplay between flow and subscribtion-video-on-demand (SVOD) scheduling is emerging. And third, a renewed focus is put on branding the viewer–provider relationship. The article concludes that the production of on-air scheduling makes the contours of what can be termed ‘a third television paradigm’ visible in which a distinction between linear and non-linear television does not apply.
- Subjects
DENMARK; PUBLIC service television programs; TELEVISION broadcasting; DIGITAL television; VIDEO on demand; TELEVISION production &; direction
- Publication
Critical Studies in Television, 2018, Vol 13, Issue 2, p137
- ISSN
1749-6020
- Publication type
Article
- DOI
10.1177/1749602018763700