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- Title
INVESTMENT, PRICE AND QUALITY STRATEGIES DETERMINANTS FOR FIRMS VIABILITY UNDER ECONOMIC CRISIS.
- Authors
Oprescu, Gheorghe; Paun, Mihai; Mihalcea, Marian; Paun, Ramona; Boscoianu, Mircea
- Abstract
The article discusses the significance of investment, price and quality strategies as determinants of firms viability under economic crisis in Bucharest, Romania. It states that companies can optimize various economic and financial objectives using the two categories of decision-making tools. Moreover, the computer simulations shows the importance of decisions on company's business objectives on a discontinuous horizon
- Subjects
BUCHAREST (Romania); ROMANIA; INVESTMENTS; FINANCIAL crises; UTILITY functions; MATHEMATICAL optimization; COMPUTER simulation; PRESENT value
- Publication
Economic Computation & Economic Cybernetics Studies & Research, 2010, Vol 44, Issue 4, p1
- ISSN
0424-267X
- Publication type
Article