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- Title
WHY PEOPLE PERCEIVE MESSAGES DIFFERENTLY: THE THEORY OF COGNITIVE MAPPING.
- Authors
Cohen, Eli B.
- Abstract
Aim/Purpose: The paper introduces new concepts including cognitive mapping, cognitive message processing, and message resonance. Background: This paper draws upon philosophy, psychology, physiology, communications, and introspection to develop the theory of cognitive mapping. Methodology: Theory development. Contribution: The theory offers new ways to conceptualize the informing process. Findings: Cognitive mapping has a far-reaching explanatory power on message resonance. Recommendations for Researchers: The theory of cognitive mapping offers a new conceptualization for those exploring the informing process that is ripe for exploration and theory testing. Future Research: This paper forms a building block toward the development of a fuller model of the informing process.
- Subjects
RESONANCE
- Publication
Informing Science, 2020, Vol 23, p89
- ISSN
1521-4672
- Publication type
Article
- DOI
10.28945/4629