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The Impact of Empowerment on Emotional Labour: A Conceptual Framework.
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- Pertanika Journal of Social Sciences & Humanities, 2012, v. 20, n. 2, p. 317
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- Article
Advice On Pitching And Working With The Media.
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- Public Relations Tactics, 2005, v. 12, n. 2, p. 7
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- Publication type:
- Article
Enhancing Singapore travel agencies' customer loyalty: an empirical investigation of customers' behavioural intentions and zones of tolerance.
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- International Journal of Tourism Research, 2007, v. 9, n. 6, p. 485, doi. 10.1002/jtr.619
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- Publication type:
- Article
Analysis of Services Marketing Mix and Competitive Advantage and Its Effect on Customer Loyalty (Survey on Customer Go-Jek in Bandung).
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- KnE Social Sciences, 2018, v. 2018, p. 1113, doi. 10.18502/kss.v3i10.3453
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- Publication type:
- Article
Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image.
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- Revista CEA, 2021, v. 7, n. 14, p. 1, doi. 10.22430/24223182.1646
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- Publication type:
- Article
Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant.
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- Journal of Product Innovation Management, 2015, v. 32, n. 3, p. 459, doi. 10.1111/jpim.12241
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- Article
PERSPECTIVE: Creating a Platform-based Approach for Developing New Services.
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- Journal of Product Innovation Management, 2001, v. 18, n. 3, p. 188, doi. 10.1016/S0737-6782(01)00070-4
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- Publication type:
- Article
Nonverbal cues-based first impressions: Impression formation through exposure to static images.
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- Marketing Letters, 2007, v. 18, n. 3, p. 165, doi. 10.1007/s11002-007-9010-5
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- Publication type:
- Article
THE INFLUENCE OF DIFFERENT LECEL OOF SERVICE CHARACTERISTICS AND PERSONAL INVOLVEMENT TOWARDS CONSUMER RELATIONAL RESPONSE BEHAVIORS.
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- Journal of Knowledge Economy & Knowledge Management, 2015, v. 10, n. 2, p. 33
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- Publication type:
- Article
Services Marketing and Management.
- Published in:
- 2004
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- Publication type:
- Book Review
The Experience Economy and Commercial Experiences.
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- Marketing Review, 2004, v. 4, n. 3, p. 267, doi. 10.1362/1469347042223445
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- Publication type:
- Article
Managing Internal Markets: A Conceptual Framework Adapted from SERVQUAL.
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- Marketing Review, 2002, v. 2, n. 3, p. 253
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- Publication type:
- Article
Image and Identity in the Academic Field.
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- Ovidius University Annals, Series Economic Sciences, 2013, v. 13, n. 1, p. 885
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- Publication type:
- Article
A Critical Review of Service Quality.
- Published in:
- Ovidius University Annals, Series Economic Sciences, 2013, v. 13, n. 1, p. 736
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- Publication type:
- Article
Case Study: a Model of Taking Over of Railway Institute in Bucharest.
- Published in:
- Ovidius University Annals, Series Economic Sciences, 2012, v. 12, n. 2, p. 746
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- Publication type:
- Article
Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context.
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- Ovidius University Annals, Series Economic Sciences, 2012, v. 12, n. 1, p. 1045
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- Publication type:
- Article
LES FONDEMENTS DU MARKETING DES SERVICES : EXAMEN CRITIQUE ET ÉVOLUTION.
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- Revue Française du Marketing, 2007, n. 212, p. 53
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- Publication type:
- Article
LA CONTRIBUTION DE L'ENVIRONNEMENT PHYSIQUE À LA DIFFÉ RENCIATION DES ENTREPRISES DE SERVICE.
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- Revue Française du Marketing, 2002, n. 188, p. 43
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- Publication type:
- Article
L' INFLUENCE DE LA MUSIQUE ET SON IMPACT SUR LA GESTION DES MARQUES ET DU POINT DE VENTE UNE APPROCHE ANGLO-SAXONNE.
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- Revue Française du Marketing, 2002, n. 188, p. 69
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- Publication type:
- Article
Effective Business English Teaching and Learning.
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- Global Management Journal, 2014, v. 6, n. 1/2, p. 82
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- Article
The Influence of Interconnection Regime on Competition in Telecommunications Market.
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- Management of Organizations: Systematic Research, 2003, n. 26, p. 141
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- Publication type:
- Article
LCM 2007: From Analysis to Implementation Perspectives for the Application of Life Cycle Approaches.
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- International Journal of Life Cycle Assessment, 2007, v. 12, p. 1, doi. 10.1065/lca2007.06.349
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- Publication type:
- Article
Playing the infinite game: marketing in the post-industrial economy.
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- Journal of Customer Behaviour, 2010, v. 9, n. 4, p. 345, doi. 10.1362/147539210X543556
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- Publication type:
- Article
Exit services marketing - enter service marketing.
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- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 113, doi. 10.1362/147539207X223357
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- Publication type:
- Article
Services Marketing - A Case Study of South Central Railway.
- Published in:
- 2004
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- Publication type:
- Abstract
THE ROLE OF ALTERNATIVE COST IN PROJECT DESIGN AND SELECTION.
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- Quarterly Journal of Economics, 1965, v. 79, n. 3, p. 417, doi. 10.2307/1882706
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- Publication type:
- Article
THE IMPACT OF INTERNAL COMMUNICATION AND COLLABORATION BETWEEN OPERATIONS AND MARKETING ON NEW SERVICE DEVELOPMENT.
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- Journal of Services Research, 2011, v. 11, n. 1, p. 61
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- Publication type:
- Article
COGNITIVE DISSONANCE AND THE MARKETING OF SERVICES: SOME ISSUES.
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- Journal of Services Research, 2008, v. 8, n. 2, p. 31
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- Publication type:
- Article
TOWARDS RELATIONAL EXCHANGE IN SERVICES MARKETING: INSIGHTS FROM HOSPITALITY INDUSTRY.
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- Journal of Services Research, 2005, v. 5, n. 2, p. 139
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- Publication type:
- Article
Differentiated service delivery in cooperative IP-based broadcast and mobile telecommunications networks.
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- IMA Journal of Management Mathematics, 2007, v. 18, n. 3, p. 245, doi. 10.1093/imaman/dpm018
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- Article
Resource Guide.
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- Journal of Health Care Marketing, 1991, v. 11, n. 4, p. 75
- Publication type:
- Article
From the Editor.
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- 1991
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- Publication type:
- Editorial
PHYSICIAN MARKETING IN THE RESTRUCTURED MEDICAL SERVICES FIELD.
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- Journal of Health Care Marketing, 1987, v. 7, n. 3, p. 7
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- Publication type:
- Article
CONFERENCES.
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- Journal of Health Care Marketing, 1985, v. 5, n. 3, p. 74
- Publication type:
- Article
Services Marketing.
- Published in:
- 1985
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- Publication type:
- Book Review
FROM THE EDITOR.
- Published in:
- 1983
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- Publication type:
- Editorial
My Mobile Music: An Adaptive Personalization System for Digital Audio Players.
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- Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371
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- Publication type:
- Article
Why Does Poor Service Prevail?
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- Marketing Science, 2006, v. 25, n. 6, p. 601, doi. 10.1287/mksc.1050.0154
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- Publication type:
- Article
Internet-Based Service Institutions.
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- Marketing Science, 2006, v. 25, n. 6, p. 598, doi. 10.1287/mksc.1050.0189
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- Publication type:
- Article
Technology Innovation and Implications for Customer Relationship Management.
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- Marketing Science, 2006, v. 25, n. 6, p. 594, doi. 10.1287/mksc.1050.0165
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- Publication type:
- Article
Modeling Opportunities in Service Recovery and Customer-Managed Interactions.
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- Marketing Science, 2006, v. 25, n. 6, p. 590, doi. 10.1287/mksc.1050.0173
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- Publication type:
- Article
Linking Service and Finance.
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- Marketing Science, 2006, v. 25, n. 6, p. 587, doi. 10.1287/mksc.1050.0172
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- Publication type:
- Article
The Implications of "Big M" Marketing for Modeling Service and Relationships.
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- Marketing Science, 2006, v. 25, n. 6, p. 584, doi. 10.1287/mksc.1050.0171
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- Publication type:
- Article
Three Thoughts on Services.
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- Marketing Science, 2006, v. 25, n. 6, p. 581, doi. 10.1287/mksc.1050.0156
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- Publication type:
- Article
Marketing Models of Service and Relationships.
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- Marketing Science, 2006, v. 25, n. 6, p. 560, doi. 10.1287/mksc.1050.0139
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- Publication type:
- Article
An Experiential Exercise in Service Environment Design.
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- Journal of Marketing Education, 2012, v. 34, n. 2, p. 156, doi. 10.1177/0273475312450386
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- Publication type:
- Article
Direito da concorrência e supermercados: como essas plataformas de dois lados podem trazer riscos aos consumidores?
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- Revista Direito GV, 2020, v. 16, n. 1, p. 1, doi. 10.1590/2317-6172201940
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- Article
Customer participation in services: domain, scope, and boundaries.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 944, doi. 10.1007/s11747-017-0524-y
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- Publication type:
- Article
Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 848, doi. 10.1007/s11747-017-0527-8
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- Publication type:
- Article
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 6, p. 884, doi. 10.1007/s11747-017-0541-x
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- Publication type:
- Article