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- Title
THE ROLE OF MARKETING RESEARCH IN SECURING A CERTIFICATE OF NEED FOR A NEW RENAL TRANSPLANT FACILITY.
- Authors
Tucker, Lewis R.; Laric, Michael V.; McCann, Daniel
- Abstract
The authors describe how a negative Certificate of Need decision on the establishment of a new renal transplantation center was reversed by the reintroduction of arguments based on primary data. Specifically, a research project was undertaken to survey attitudes of past and potential patients toward using the new facility. In addition to overturning the negative decision, the data gathered wore of significant value to hospital and transplantation facility administrators.
- Subjects
CERTIFICATES of need in health facilities; HEALTH facility planning; SURVEYS; PATIENTS; HEALTH policy; MARKETING research; KIDNEY transplantation; TREATMENT of chronic kidney failure; REGULATORY approval; UMASS Memorial Medical Center
- Publication
Journal of Health Care Marketing, 1991, Vol 11, Issue 2, p63
- ISSN
0737-3252
- Publication type
Article