Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarketing Strategies to Consider in Planning Your Campaign.AuthorsZallocco, Ronald L.AbstractThe article presents an abstract of the article "Marketing Strategies to Consider in Planning Your Campaign," by Richard D. Stier.SubjectsMARKET segmentationPublicationJournal of Health Care Marketing, 1987, Vol 7, Issue 2, p91ISSN0737-3252Publication typeAbstract