We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Challenges and countermeasures of digital transformation for Chinese cosmetic enterprises.
- Authors
WANG Zhuo; XIA Jing-wen
- Abstract
The high-quality development of Chinese cosmetic enterprises cannot be separated from the help of digital transformation. For digital transformation, past lessons learned should be summarized, and the main challenges for further development should be clearly understood, including the challenges in concepts, talents, organizations, processes, technologies, data, etc. The aims are intelligence, personalization and humanization. Moreover, the foresight of the overall planning, the operability of the specific program, and the resilience of the overall promotion should be improved.
- Publication
Detergent & Cosmetics, 2023, Vol 46, Issue 10, p1
- ISSN
1006-7264
- Publication type
Article
- DOI
10.3969/j.issn.1006-7264.2023.10.001