Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAn Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy.AuthorsLaczniak, Russell N.; Grossbart, SanfordAbstractLooks at the reasonable consumer concept as it relates to deceptive advertising. What the Federal Trade Commission and the courts in the United States think; References to related studies; Research methods; Findings.SubjectsUNITED States; CONSUMERS; FALSE advertising; UNITED States. Federal Trade CommissionPublicationJournal of Public Policy & Marketing, 1990, Vol 9, Issue 1, p85ISSN0743-9156Publication typeArticle