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- Title
Perception of Information Sources and Likelihood of Split Ticket Voting.
- Authors
Atwood, L. Erwin; Sanders, Keith R.
- Abstract
Overall, our findings provide no support for the arguments that television is the crucial communication channel in inducing split ticket voting. Although over half of our respondents reported they obtained most of their political information from television and nearly two-thirds said television was the most believable medium, other communication variables show stronger relationships with ticket splitting, and among the straight ticket voters television was the least rejected of the seven dimensions isolated in the factor analysis. While people may say they get most of their political campaign information from television and they may say television is the most believable, voters appear to receive substantial amounts of information and influence about politics from other sources, particularly the print media.
- Subjects
COMMUNICATION; TELEVISION broadcasting; FACTOR analysis; POLITICAL campaigns; VOTING registers; TELEVISION programs
- Publication
Journalism Quarterly, 1975, Vol 52, Issue 3, p421
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769907505200303