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- Title
Marketing Information Systems.
- Authors
Berenson, Conrad
- Abstract
The author provides insights into the need for marketing information systems and discusses their benefits, organizational needs, structural requirements, and general limitations. Illustrations of current marketing information systems are provided.
- Subjects
MARKETING; INFORMATION storage &; retrieval systems; MANAGEMENT information systems; DECISION support systems; INFORMATION resources management; DECISION making; MARKETING research; ORGANIZATIONAL structure; INDUSTRIAL management; STRATEGIC information system; STRATEGIC planning; MARKETING personnel; MANAGEMENT; COMPUTER network resources
- Publication
Journal of Marketing, 1969, Vol 33, Issue 4, p16
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248668