Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title12. Marketing Management.AuthorsPETERS, WILLIAM S.; REMSTRAND, LARS-GUNNAR; MEISSNER, FRANK; PETERSON, R. D.; KAHLER, RUEL; WOTRUBA, THOMAS R.; KING, ROBERT L.AbstractThe article presents abstracts about marketing management. They include "How the Effective Executive Does It," by Frank Meissner, "Where the Sales Action Is," by William S. Peters, and "Marketing Ethics & the Consumer," by Ruel Kahler.SubjectsMARKETING; MARKETING management; EXECUTIVES; SALES; CONSUMER attitudes; CONSUMER behavior; SALES management; BUSINESS ethics; MARKETING personnelPublicationJournal of Marketing, 1967, Vol 31, Issue 4, p90ISSN0022-2429Publication typeAbstract