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- Title
How Long Does It Take to Introduce New Products?
- Authors
Twedt, Dik Warren
- Abstract
The article presents an editorial focusing on marketing questions relating to the introduction of new products. The author believes that in the past, there was little product choice. In the 1960s however, variety has brought up new questions for marketing personnel, namely when to enter a new product into the marketplace. He thinks that an evaluation period of about two and a half years is needed to truly get a good idea of how well a product might do in the grocery marketplace.
- Subjects
NEW product development; ADVERTISING; MARKETING management; CONSUMPTION (Economics); MARKETPLACES; MARKETING research; COMPETITION; MARKETING executives; RAPID prototyping; PRODUCT management; MARKETING personnel; MARKETING strategy
- Publication
Journal of Marketing, 1965, Vol 29, Issue 1, p71
- ISSN
0022-2429
- Publication type
Editorial
- DOI
10.2307/1248786