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- Title
14. Marketing Management.
- Authors
Regan, William J.; Fox, Harold W.; Morgan, L. Robert; Babione, Francis A; Wright, John S.; Spencer, Ulric M.; Penn, William S.; Hinderman, Charles H.; Miertes, John E.
- Abstract
The article presents abstracts of marketing articles related to marketing management. They include "New Product Development and the Development of a Product Range," by Grahame Leman, "Marketing Adjustment to the Environment," by Donald W. Scotton, and "Ways Purchasing Can Help the Sales Department," by H.M. Dyer.
- Subjects
MARKETING management; MANAGEMENT; MARKETING; PRODUCT management; MARKETING research; NEW product development; PURCHASING
- Publication
Journal of Marketing, 1963, Vol 27, Issue 2, p101
- ISSN
0022-2429
- Publication type
Abstract