Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMARKETING RESEARCH.AuthorsLewis, Edwin H.; Luck, David J.AbstractThe article reviews the book "Marketing Research," by Richard D. Crisp.SubjectsMARKETING Research (Book); CRISP, Richard D.; MARKETING research; NONFICTIONPublicationJournal of Marketing, 1958, Vol 23, Issue 1, p108ISSN0022-2429Publication typeBook ReviewDOI10.2307/1248024