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- Title
PLACE OF MARKETING AGREEMENTS IN STABILIZING FARM INCOME.
- Abstract
The article focuses on the significance of marketing agreements in stabilizing farm income. A marketing agreement is a voluntary contract containing any terms not inconsistent with law, and binding only upon government and the signers. Aside from setting minimum prices and proscribing unfair practices, there are two major methods of statutory market control. First, demands could be shifted by changing consumer wants through advertising, research, or trade promotion. Second, if demands in alternative outlets, such as different grades, sizes, packs, packages or times-are interrelated, controlled distribution may yield an optimum demand from all outlets combined.
- Subjects
AGRICULTURAL prices; FARM income; MARKETING; MARKETING agreements; CONTRACTS; AGRICULTURAL economics; CONSUMER behavior; PRODUCTION (Economic theory); ECONOMIC conditions of farmers; ECONOMIC demand; PRICING; MARKETING boards; COMMODITY exchanges
- Publication
Journal of Marketing, 1955, Vol 19, Issue 4, p331
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1247048