Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSCIENTIFIC ADVERTISING.AuthorsClewett, Richard M.AbstractThe article reviews the book "Scientific Advertising," by Claude Hopkins.SubjectsSCIENTIFIC Advertising (Book); HOPKINS, Claude C., 1866-1932; ADVERTISING; NONFICTIONPublicationJournal of Marketing, 1954, Vol 19, Issue 1, p116ISSN0022-2429Publication typeBook Review