Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMANAGEMENT AND BUSINESS FORECASTING.AuthorsCowan, Donald R. G.AbstractThe article presents a speech by Donald R. G. Cowan, delivered at a meeting of the Toledo and Detroit Chapters at the University of Michigan, April 18, 1950.SubjectsCOWAN, Donald R. G.PublicationJournal of Marketing, 1950, Vol 15, Issue 2, p215ISSN0022-2429Publication typeSpeechDOI10.2307/1247668