We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
NEWS AND NOTES.
- Authors
Klapper, Joseph T.
- Abstract
This article presents information on various awards, conventions and miscellaneous events in the U.S. Interpublic Inc. has been renamed Interpublic Group of Cos. Inc., to reflect the evolving character of the organization as a group of separate service companies. Marion Harper Jr., chairman of the board, notes that while the grouping of autonomous companies under the ownership of a parent has been common in the manufacturing field, The Interpublic Group represents the first major application of this organization form in the service industry. The group now embraces seventeen companies, including advertising agencies in numerous parts of the world, an international research organization, an international public relations service, a sales promotion affiliate, and various administrative units. Opinion Research Corp., Research Park, Princeton has announced the establishment of a periodic survey, to be fielded at least every three months, to which clients may submit individual questions. Each survey will be conducted among a new national probability sample of 2,000 adults age eighteen and over.
- Subjects
UNITED States; SPECIAL events; MARKETING; INTERPUBLIC Group of Cos. Inc.; ORGANIZATIONAL name changes; CORPORATE image; BIG Village Insights Inc.; SURVEYS
- Publication
Public Opinion Quarterly, 1964, Vol 28, Issue 2, p343
- ISSN
0033-362X
- Publication type
Article
- DOI
10.1086/267252