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- Title
Advertising consumer goods in nineteenth-century Britain: reinterpretations.
- Authors
Church, Roy
- Abstract
Presented are reinterpretations of literature on advertising of consumer goods in Great Britain in the nineteenth century focusing on the formative role which advertising played in the creation and shaping of the so-called "consumer society". T.R. Nevett, in his book "Advertising in Britain: a history", linked the growth of modern advertising to the rise of mass marketing and the technology of mass production. T. Richards on the other hand, linked advertising's expansion from the middle of the century to the emergence of what he has called a "commodity culture". Meanwhile, V. Berridge suggested that modest incomes did not preclude choice basing on his research on the content of advertising in periodicals.
- Subjects
UNITED Kingdom; ADVERTISING; CONSUMER goods; CONSUMERISM; ADVERTISING in Britain: A History (Book); NEVETT, T. R.; RICHARDS, T.; BERRIDGE, V.
- Publication
Economic History Review, 2000, Vol 53, Issue 4, p621
- ISSN
0013-0117
- Publication type
Article
- DOI
10.1111/1468-0289.00172