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- Title
The Impact of Consumers' Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area.
- Authors
Bae, Young Han; Moon, Sangkil; Jun, Jong Woo; Kim, Taewan; Ju, Ilyoung
- Abstract
We explore the impact of consumers' attitude toward a theme park on the image of the host city. We study how attitudinal aspects of Disneyland in Los Angeles can influence the image of Los Angeles. Using the tripartite approach of attitudes, we model consumers' attitude of theme parks with three dimensions: cognition, affect, and conation. We show the causal relationships among Disney content, attitudinal constructs, and attitudes toward Los Angeles. Results showed that Disney content influenced cognition, affect, and conation, and both cognition and affect were connected to conation. Finally, affect influenced attitudes toward Los Angeles. Our research provides several implications for both academia and practitioners.
- Subjects
CONSUMER preferences; BRANDING (Marketing); AMUSEMENT parks
- Publication
Sustainability (2071-1050), 2018, Vol 10, Issue 10, p3409
- ISSN
2071-1050
- Publication type
Article
- DOI
10.3390/su10103409