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- Title
DISCRIMINACIÓN ESTRUCTURAL EN EL ÁMBITO DEL COMERCIO ELECTRÓNICO DE ARTESANÍAS INDÍGENAS.
- Authors
Allende-Hernández, Olivia; Acevedo-Villegas, Evelia; Morales-Becerra, Israel
- Abstract
This paper addresses a cultural and legal analysis of the viability of marketing indigenous handicrafts through the use of digital media as a strategy to innovate and empower the enterprises of indigenous peoples living in the state of Oaxaca, Mexico. Through a legal and social documentary research study, several prevailing factors have been identified, such as insufficient and ineffective legal protection on the design of handicraft products and their incursion into ecommerce, as well as the conditions of marginalization and poverty, lack of access to Information and Communication Technologies and digital illiteracy in which artisans find themselves. This causes a disproportionate negative impact, both in the loss of cultural values and identity, as well as in the lack of economic gains and development opportunities for indigenous peoples.
- Subjects
OAXACA (Mexico : State); DIGITAL communications; INDIGENOUS peoples; CULTURAL identity; CULTURAL values; DESIGN protection; DIGITAL media
- Publication
Ra Ximhai, 2022, Vol 18, p179
- ISSN
1665-0441
- Publication type
Article
- DOI
10.35197/rx.18.05.2022.09.oa