We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Measuring Efficiency of Tea Retail Chain Stores: Application of Data Envelopment Analysis.
- Authors
Kumar, Prasanth R.; Doda, Silky; Ramudu, P. Janaki; Irala, Lokanadha Reddy
- Abstract
The paper aims to determine the technical efficiency of select beverage (tea) retail chain stores in India. Further, the study investigates the factors responsible for store inefficiency. Two Data Envelopment Analysis models: (i) Charnes, Cooper and Rhodes; (ii) Banker, Charnes and Cooper, were adopted to determine technical and pure technical efficiency of 75 retail tea beverage stores chain owned by a single firm, for two consecutive financial years. The variables comprise six inputs namely; number of employees, cost of labour, area of outlet, occupancy cost, other expenses and cost of inventory stock and two outputs, namely; sales and profit. The results showed that only three stores were found to be technically and overall technically efficient. The efficient frontiers of the CCR model are plotted on three stores, whereas 36 stores were plotted under the BCC model. The analysis concludes that inefficient stores could potentially control occupancy and labour overheads to attain optimum efficiency.
- Subjects
INDIA; DATA envelopment analysis; CHAIN stores; APPLICATION stores; RETAIL stores; TEA; INVENTORY costs
- Publication
South Asian Journal of Management, 2023, Vol 30, Issue 4, p81
- ISSN
0971-5428
- Publication type
Article