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- Title
TRENDS IN OUTBOUND GROUP PACKAGE TOURS IN CHINA AND TAIWAN: A MARKETING MIX PERSPECTIVE.
- Authors
Chang, Janet; Kuo-Ching Wang; Ying-Zhi Guo; Che-Jen Su; Shih-Jun
- Abstract
In many Asian economies such as Taiwan, Japan. Hong Kong, Korea, and China, the group package tour (GPT) is one of the main modes of outbound travel. In order to explore the emerging trends, two major outbound travel markets--Taiwan and China--were selected for investigation. In total, 30 in-depth interviews with either General Managers or Presidents of well-known travel agencies were conducted in Taipei and Beijing. The GPTs have a similar pattern for both Taiwanese and Chinese but. interestingly, are at a different stage of development. This information should serve as a valuable reference to Taiwan and China, to destination countries that depend heavily on the Chinese market, and to management teams in relevant travel industries.
- Subjects
TAIWAN; CHINA; TOURISM; GROUP tours; GROUP travel; TOURS; TOURISM management
- Publication
Tourism Analysis, 2007, Vol 12, Issue 4, p257
- ISSN
1083-5423
- Publication type
Article
- DOI
10.3727/108354207782212413