Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEngaging a new generation of donors: A relationship management theory approach to communication between nonprofits and millennials.AuthorsParker, Kimberly A.; Geegan, Sarah A.; Pfeiffer, Samantha N.; George, Ansley M.; Jaffe, Danielle E.; Grumbein, Adriane; Scheuer, Sylvia; Brown, Allison D.PublicationJournal of Philanthropy & Marketing, 2024, Vol 29, Issue 1, p1ISSN2691-1361Publication typeArticleDOI10.1002/nvsm.1816