We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
News of Rhodesia: The Impact Of a Public Relations Campaign.
- Authors
Albritton, Robert B.; Manheim, Jarol B.
- Abstract
Focuses on the agreement between a public relations firm and the government of Rhodesia in its efforts to improve its image in the U.S. Engagement of the government of image-related activities including the establishment of an information office in Washington, D.C.; Conduct of a press tour of a village which had been subjected to a guerilla attack; Analysis of the coverage of Rhodesia in "The New York Times" to know the impact of the public relations campaign of the country.
- Subjects
RHODESIA (Region); PUBLIC relations; PUBLIC relations firms; IMAGE; MASS media; RHODESIA (Region) politics &; government
- Publication
Journalism Quarterly, 1983, Vol 60, Issue 4, p622
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769908306000406