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- Title
Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man.
- Authors
Kozinets, Robert V.
- Abstract
This ethnography explores the emancipatory dynamics of the Burning Man project, a one-week-long antimarket event. Practices used at Burning Man to distance consumers from the market include discourses supporting communality and disparaging market logics, alternative exchange practices, and positioning consumption as self-expressive art. Findings reveal several communal practices that distance consumption from broader rhetorics of efficiency and rationality. Although Burning Man's participants materially support the market, they successfully construct a temporary hypercommunity from which to practice divergent social logics. Escape from the market, if possible at all, must be conceived of as similarly temporary and local.
- Subjects
BLACK Rock Desert (Nev.); NEVADA; BURNING Man (Music); SOCIAL movements; CONSUMER culture; SOCIAL criticism; COMMUNITY development; GEMEINSCHAFT &; Gesellschaft (Sociology); MASS mobilization; PERSONS; CONSUMERISM; ALTERNATIVE social movements
- Publication
Journal of Consumer Research, 2002, Vol 29, Issue 1, p20
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/339919