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Understanding effect sizes in consumer psychology.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 367, doi. 10.1007/s11002-023-09680-9
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- Publication type:
- Article
Blissful Insularity: When Brands are Judged in Isolation from Competitors.
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- Marketing Letters, 2005, v. 16, n. 2, p. 87, doi. 10.1007/s11002-005-1433-2
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- Publication type:
- Article
Non-Conscious Influences on Consumer Choice.
- Published in:
- Marketing Letters, 2002, v. 13, n. 3, p. 269, doi. 10.1023/A:1020313710388
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- Publication type:
- Article
An Individual Level Analysis of the Mutual Fund Investment Decision.
- Published in:
- Journal of Financial Services Research, 1996, v. 10, n. 1, p. 59, doi. 10.1007/BF00120146
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- Publication type:
- Article
Brands: The Opiate of the Nonreligious Masses?
- Published in:
- Marketing Science, 2011, v. 30, n. 1, p. 92, doi. 10.1287/mksc.1100.0591
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- Publication type:
- Article
Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses.
- Published in:
- Marketing Science, 2004, v. 23, n. 1, p. 82, doi. 10.1287/mksc.1030.0033
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- Publication type:
- Article
The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions.
- Published in:
- Management Science, 2019, v. 65, n. 7, p. 3353, doi. 10.1287/mnsc.2018.3098
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- Publication type:
- Article
Understanding Managers' Strategic Decision-Making Process.
- Published in:
- Marketing Letters, 1994, v. 5, n. 4, p. 413, doi. 10.1007/BF00999214
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- Publication type:
- Article
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 451, doi. 10.1177/00222437231184830
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- Publication type:
- Article
Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 3, p. 365, doi. 10.1509/jmr.10.0202
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- Publication type:
- Article
Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 277, doi. 10.1509/jmr.12.0420
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- Publication type:
- Article
How Disgust Enhances the Effectiveness of Fear Appeals.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 383, doi. 10.1509/jmr.07.0364
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- Publication type:
- Article
How Asking 'Who Am I?' Affects What Consumers Buy: The Influence of Self-Discovery on Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 2, p. 296, doi. 10.1509/jmkr.48.2.296
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- Publication type:
- Article
Product Contagion: Changing Consumer Evaluations Through Physical Contact with “Disgusting” Products.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 2, p. 272, doi. 10.1509/jmkr.44.2.272
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- Publication type:
- Article
The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 406, doi. 10.1509/jmkr.2005.42.4.406
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- Publication type:
- Article
Subscale Distance and Item Clustering Effects in Self-Administered Surveys: A New Metric.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 254, doi. 10.1509/jmkr.38.2.254.18837
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- Publication type:
- Article
The Effects of Analyzing Reasons for Brand Preferences: Disruption or Reinforcement?
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 318, doi. 10.1509/jmkr.37.3.318.18776
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- Publication type:
- Article
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others.
- Published in:
- Journal of Consumer Research, 2019, v. 46, n. 3, p. 508, doi. 10.1093/jcr/ucy082
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- Publication type:
- Article
A Framework for Understanding Consumer Choices for Others.
- Published in:
- Journal of Consumer Research, 2019, v. 46, n. 3, p. 407, doi. 10.1093/jcr/ucz009
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- Publication type:
- Article
Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense.
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- Journal of Consumer Research, 2019, v. 45, n. 6, p. 1164, doi. 10.1093/jcr/ucy051
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- Publication type:
- Article
Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 991, doi. 10.1093/jcr/ucx079
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- Publication type:
- Article
It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment.
- Published in:
- Journal of Consumer Research, 2017, v. 44, n. 3, p. 651, doi. 10.1093/jcr/ucx057
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- Publication type:
- Article
When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society's Dominant Ideology.
- Published in:
- Journal of Consumer Research, 2015, v. 42, n. 1, p. 76, doi. 10.1093/jcr/ucv005
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- Publication type:
- Article
Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings.
- Published in:
- Journal of Consumer Research, 2014, v. 40, n. 5, p. 973, doi. 10.1086/673522
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- Publication type:
- Article
I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others.
- Published in:
- Journal of Consumer Research, 2013, p. S61, doi. 10.1086/644611
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- Publication type:
- Article
Food Decision Making.
- Published in:
- Journal of Consumer Research, 2013, v. 39, n. 5, p. iv, doi. 10.1086/669343
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- Publication type:
- Article
When Your World Must Be Defended: Choosing Products to Justify the System.
- Published in:
- Journal of Consumer Research, 2011, v. 38, n. 1, p. 62, doi. 10.1086/658469
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- Publication type:
- Article
I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others.
- Published in:
- Journal of Consumer Research, 2010, v. 36, n. 6, p. 915, doi. 10.1086/644611
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- Publication type:
- Article
Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 3, p. 380, doi. 10.1086/599219
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- Publication type:
- Article
Death to Dichotomizing.
- Published in:
- 2008
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- Publication type:
- Editorial
Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different".
- Published in:
- Journal of Consumer Research, 2008, v. 35, n. 1, p. 21, doi. 10.1086/527269
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- Publication type:
- Article
License to Sin: The Liberating Role of Reporting Expectations.
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- Journal of Consumer Research, 2007, v. 34, n. 1, p. 22, doi. 10.1086/513043
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- Publication type:
- Article
Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 2, p. 179, doi. 10.1086/506299
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- Publication type:
- Article
The Brand Positivity Effect: When Evaluation Confers Preference.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 3, p. 643, doi. 10.1086/425099
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- Publication type:
- Article
The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 3, p. 705, doi. 10.1086/425105
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- Publication type:
- Article
When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 3, p. 540, doi. 10.1086/425088
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- Publication type:
- Article
Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making.
- Published in:
- Journal of Consumer Research, 2001, v. 28, n. 2, p. 224, doi. 10.1086/322899
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- Publication type:
- Article
Consumer Response to Stockouts.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 2, p. 249, doi. 10.1086/314323
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- Publication type:
- Article
The Effect of Measuring Intent on Brand-Level Purchase Behavior.
- Published in:
- Journal of Consumer Research, 1996, v. 23, n. 1, p. 1, doi. 10.1086/209462
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- Publication type:
- Article
Correction: Rhesus macaques form preferences for brand logos through sex and social status based advertising.
- Published in:
- 2020
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- Publication type:
- Correction Notice
Spending and Happiness: The Role of Perceived Financial Constraints.
- Published in:
- Journal of Consumer Research, 2022, v. 49, n. 3, p. 373, doi. 10.1093/jcr/ucab075
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- Publication type:
- Article
AUTOMATIC EFFECTS OF ANTHROPOMORPHIZED OBJECTS ON BEHAVIOR.
- Published in:
- Social Cognition, 2008, v. 26, n. 2, p. 198, doi. 10.1521/soco.2008.26.2.198
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- Publication type:
- Article
Secret consumer behaviors in close relationships.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 2, p. 403, doi. 10.1002/jcpy.1315
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- Publication type:
- Article
Aha over Haha: Brands benefit more from being clever than from being funny.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 107, doi. 10.1002/jcpy.1307
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- Publication type:
- Article
Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2022, v. 32, n. 3, p. 387, doi. 10.1002/jcpy.1260
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- Publication type:
- Article
Just do it! Why committed consumers react negatively to assertive ads.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 287, doi. 10.1016/j.jcps.2017.01.002
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- Publication type:
- Article
Oppositional brand choice: Using brands to respond to relationship frustration.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 2, p. 257, doi. 10.1016/j.jcps.2016.10.002
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- Publication type:
- Article
When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 2, p. 213, doi. 10.1016/j.jcps.2015.06.001
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- Publication type:
- Article
Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 679, doi. 10.1016/j.jcps.2015.05.006
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- Publication type:
- Article
Yes, we have no bananas: Consumer responses to restoration of freedom.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2014, v. 24, n. 4, p. 541, doi. 10.1016/j.jcps.2014.04.001
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- Publication type:
- Article