The article discusses the importance of geriatrics to Canadian healthcare practitioners, in the face of the rapidly growing geriatric population, which is expected to comprise 23% of the population by 2041. It states that the demand for geriatric care is much greater than supply and that medical students are being informed on possible careers in geriatric medicine and research. The 2011 Summer Institute of Geriatrics hosted geriatric care activities for 29 students.