We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
EXPLORING BUSINESS MODELS FOR APPLICATION SERVICE PROVIDERS WITH RESOURCE BASED REVIEW.
- Authors
JrJung Lyu; Chia-Hua Chang
- Abstract
The Application Service Provider (ASP) concept is extended from traditional information application outsourcing as currently used by numerous industries for information applications. Although value-added service can be generated with ASPs, it can still have a high failure rate in ASP markets. This research applies Resource Based Theory (RBT) to evaluate the business models of ASPs in order to assess their positions and provide suggestions for development directions. Top ten application service providers among the fifty most significant ASPs were selected to investigate the global markets of the ASP industry and the trend of services beforehand. Then three of them were explored to illustrate the RBT review. Based on the market review and the empirical investigation, it was found that only a few ASPs can provide integrated service contents which can adapt to fit the real demands of customers. ASPs should focus on the perspective of the ecosystem and consider employing strategic alliances in order to provide an integrated solution for their customers and sustain competitive advantage.
- Subjects
BUSINESS models; APPLICATION service providers; RESOURCE-based theory of the firm; COMPETITIVE advantage in business; CONTRACTING out
- Publication
International Journal of Industrial Engineering, 2013, Vol 20, Issue 11/12, p602
- ISSN
1072-4761
- Publication type
Article