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- Title
ANALYSIS OF EFFECTIVENESS OF THE ROMANIAN TOURISM BRAND.
- Authors
SECARĂ, CARMEN GABRIELA
- Abstract
To be known in the world and to attract as more tourists as possible, you must have, as a country, a well established communications and public relations strategy, whose results be revealed by the collections from the tourist services field. In Romania, the post-revolutionary governments took several attempts to create a tourism brand. In this paper, we shall analyze the process of creating the Romanian tourism brand, as well as the effects it generates in the Romanian economy.
- Subjects
ROMANIA; TOURISM; BRANDING (Marketing); COMMUNICATION in marketing; ROMANIAN economy, 1989-; PUBLIC relations research
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2014, Vol 16, Issue 2, p1
- ISSN
1453-1410
- Publication type
Article