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- Title
MARKETING AUDITING OF THE ROMANIAN ECONOMIC ENVIRONMENT AND THE IMPACT FOR THE AGROFOOD ENTERPRISES.
- Authors
CHIRLA, GABRIELA; FUNAR, SABINA
- Abstract
The aim of this article is a marketing auditing of the Romanian economic environment in order to highlight the main positive and negative implications for the agro food enterprises. The method used is the statistical analyze of secondary data. Results indicates that the variables that have a positive impact are: the incomes and expenses of the population in correlation with the categories of consumption, the export level, the internal commerce, the inflation rate and the interest rate while the contribution to the gross domestic product and the exchange course have a negative impact. In conclusion the marketing audit is needed periodical in order to identify the changes and their implications.
- Subjects
ROMANIA; MARKETING audits; MARKETING management; AGRICULTURE; INCOME; GROSS domestic product
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2011, Vol 13, Issue 2, p173
- ISSN
1453-1410
- Publication type
Article