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- Title
Funcastle: Creating a Business Opportunity from a Design Consultancy Assignment.
- Authors
Kutaula, Prashant Singh
- Abstract
The article presents a reprint of the article which appeared in the "Design Management Review," Vol. 19 No.3 issue, which focuses on a case study on the consumer businesses established by designers in India. It offers information on the search by the National Design Business Incubator (NDBI) for design entrepreneurs or designpreneurs. NDBI is founded to nurture a culture of entrepreneurship in young designers so that their ideas can turn into product and services that can be marketed and sold.
- Subjects
INDIA; PUBLISHED reprints; BUSINESS incubators; PRODUCT management; PRODUCT design; BUSINESSMEN; DESIGNERS; FINANCE
- Publication
Design Management Review, 2008, Vol 19, Issue 3, p23
- ISSN
1557-0614
- Publication type
Article
- DOI
10.1111/j.1948-7169.2008.tb00125.x