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- Title
شناسایی و رتبه بندی معیارهای رشد گردشگری هوشمند پایدار مطالعه موردی شهر تهران.
- Abstract
Aims: One of the mechanisms that can be useful in improving competition and sustainable tourism development is smart tourism. The aim of this research was to identify and rank the criteria for sustainable smart tourism growth in Tehran. Methodology: This survey was conducted in 2023-2024 using a combination of quantitative and qualitative methods in Tehran. The research tool was a questionnaire. To determine the most influential factors in the model for sustainable smart tourism growth in Tehran, a questionnaire was initially designed. Accordingly, 42 questions were designed using a 4-point Likert scale and provided to 50 experts. The statistical population of this research consists of a group of experts from travel agencies in Tehran, selected purposefully and judgmentally, and 50 of these experts were considered. After collecting experts' opinions in two consecutive phases, the main questionnaire with 39 questions was approved. Fuzzy Delphi and fuzzy network analysis methods were used for data analysis. Findings: Based on the screening of indicators using the Delphi approach, 43 indicators in the areas of social, economic, sustainability, suppliers and stakeholders, competitors, natural, technical, and infrastructural were identified as effective factors in promoting smart tourism at the city level in Tehran. According to the results of network analysis, the goal harmonization index of economic, social, political, and environmental objectives had the first priority, and smart experiences had the second priority compared to other factors. Other factors also showed their importance in the development of smart and sustainable tourism based on the obtained coefficients. Conclusion: The results indicate the impact of various indicators under social, environmental, technical, infrastructural, and especially economic factors on the development of smart tourism. Among them, indicators related to policymakers and stakeholders have a higher priority compared to other categories.
- Publication
Geographical Researches, 2024, Vol 39, Issue 1, p52
- ISSN
1019-7052
- Publication type
Article