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- Title
The Internationalization Process and Networks: A Strategic Management Perspective.
- Authors
Welch, Denice E.; Welch, Lawrence S.
- Abstract
In this article, a conceptual model is developed that places internationalization and key process dimensions into a longitudinal strategy context. The model follows the internationalization literature with its emphasis on internal organizational processes (such as learning and network development) that drive foreign market expansion, but are also outcomes of it. These internal processes (which feed into the so-called strategic foundation) are linked to the company's strategy mechanisms, thus tying internationalization and strategic management into an interrelated cycle. Networks are analyzed as a subset of the conceptual model, illustrating many of the challenges of taking a strategic approach to internationalization. Although the paper is exploratory in nature, managerial implications of the model in terms of effective servicing of foreign markets are discussed.
- Subjects
GLOBALIZATION; CORPORATE growth; STRATEGIC planning; INTERNATIONAL business enterprises; EXPORT marketing; MARKETING management; LONGITUDINAL method; EXPERIENTIAL learning; MARKET entry; ORGANIZATIONAL structure
- Publication
Journal of International Marketing, 1996, Vol 4, Issue 3, p11
- ISSN
1069-031X
- Publication type
Article
- DOI
10.1177/1069031X9600400303