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- Title
What For Art Thou, Marketing?
- Authors
Holbrook, Morris B.
- Abstract
The article "Marketing and its Discontents" examines the negative perceptions and criticisms associated with the field of marketing. It discusses how marketing practices can be viewed as dishonest and manipulative, leading to consumer skepticism. The author emphasizes the importance of ethical considerations and building trust with consumers. This article provides valuable insights for those interested in understanding the complexities and controversies surrounding marketing strategies.
- Subjects
MARKETING; CONSUMER behavior; LOW-income consumers; CONSUMERISM; SOCIAL ecology; ADVERTISING endorsements; CONSUMER culture theory
- Publication
Journal of Customer Behaviour, 2024, Vol 23, Issue 1, p27
- ISSN
1475-3928
- Publication type
Article
- DOI
10.1362/147539224X17149185610028