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- Title
SELLING TECHNOLOGY: ADVERTISING FILMS AND THE AMERICAN CORPORATION 1900-1920.
- Authors
Corn, Joseph
- Abstract
This article discusses the evolution of films for advertising. Large corporations such as General Electric Co., Ford Motor Co., Dupont, and International Harvester Co., made or sponsored two kinds of films in the 1910s: short films pushing particular products, and "educationals," longer productions that promoted a company's products indirectly by treating its business in dramatic or historical fashion. Both types were intended for public distribution to commercial theatres and non-profit exhibitors. Because the films possess little artistic merit and often lack entertainment value, collectors and cinema buffs have not preserved them. Nor have most of the corporations which made them. As a result, unique and irreplaceable prints have been thrown away. One of the earliest corporate produced or sponsored films is an 1897 production made by International Film Co. and in the collection of the Museum of Modern Art in New York. It promotes Dewars' Scotch Whiskey. The film has no sound, of course, and no intertitles. It is titled "The Stenographer's Friend."
- Subjects
SHORT films; TELEVISION advertising; GENERAL Electric Co.; FORD Motor Co.; INTERNATIONAL Harvester Co.; ADVERTISING
- Publication
Film & History (03603695), 1981, Vol 11, Issue 3, p49
- ISSN
0360-3695
- Publication type
Article
- DOI
10.1353/flm.1981.a402951