We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The Challenge of Consumerism and Environmental Concern.
- Authors
Wood, Robert J.
- Abstract
The article discusses the public relations challenges posed in the United States by consumerism and environmentalism. Consumerism and concern for the environment have long been part of the public relations counselor's life and a great deal has changed on both of those scores in recent years. Some public relation firms have departments for consumer and environment concerns. Others have broadened their public affairs programs for clients or reemphasized their experience and capabilities in handling these issues. Counselors and corporate public relations and public affairs officers have encouraged top executives to articulate their concerns and dramatize their organizations' positive actions in consumer and environmental matters. Hallmark Cards Inc. along with other consumer goods companies, named an ombudsman as the public representative in the company. Hallmark also has a staff of 50 persons who not only answer consumer complaints, but also try to anticipate criticisms. The Salt Institute provides persons in snow-belt communities with material and guidelines for studying the environmental effects of the use of salt in their areas.
- Subjects
UNITED States; PUBLIC relations; CONSUMERISM; ENVIRONMENTALISM; BUSINESS enterprises; HALLMARK Cards Inc.; CONSUMER complaints
- Publication
Public Relations Quarterly, 1972, Vol 17, Issue 2, p16
- ISSN
0033-3700
- Publication type
Article