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- Title
Book Review: Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media.
- Authors
Zhu, Yuqing
- Abstract
The book "Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media" by Robert F. Potter and Paul D. Bolls explores the study of communication effects, focusing on the influence of mass media on individuals and the long-term effects of media on cultural and societal values. The book introduces the information processing approach, which asserts that the processing of media information takes place within the brain. It discusses various psychophysiological measurement methods, such as heart rate, electroencephalogram (EEG), skin conductance, and facial EMG, and how they can be integrated with other measures of media information processing. The book also provides guidance on experimental design and operation and highlights the practical applications of psychophysiological measurement in the fields of violence, news, and persuasion. Overall, the book offers a comprehensive introduction to media psychophysiology and is recommended for readers interested in studying the effects of communication at the micro level.
- Subjects
PSYCHOPHYSIOLOGICAL Measurement &; Meaning: Cognitive &; Emotional Processing of Media (Book); CLASSICAL conditioning; FUNCTIONAL magnetic resonance imaging; MASS media influence; MASS media audiences; SOCIAL groups
- Publication
Global Media & China, 2024, Vol 9, Issue 3, p426
- ISSN
2059-4364
- Publication type
Book Review
- DOI
10.1177/20594364241267711