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- Title
Dijital Finansal Okuryazarlığın Yatırım Tercihlerine Etkisi.
- Authors
ÖZARSLAN SAYDAR, Özlem
- Abstract
Digitalization, which has been used in almost every field in recent years, has also caused financial products and services to change and transform over time. The aim of the study is to examine the effect of digital financial literacy on investment decisions by investigating the awareness of financial technology among investors in Turkey. The study was needed to investigate how effective the digital world is in financial decisions and to see the digital literacy levels of investors operating in the Turkish market. It has been tried to measure the awareness of investors about the use of technology. For the research, a questionnaire was sent to 500 individual investors, all via Internet access, and 307 valid questionnaires were included in the analysis. According to the results, it has been revealed that as the digital financial literacy of investors improves, their tendency to prefer investment products based on financial technology will increase.
- Subjects
FINANCIAL literacy; DIGITAL literacy; FINANCIAL technology
- Publication
Optimum: Journal of Economics & Management Sciences / Ekonomi ve Yönetim Bilimleri Dergisi, 2024, Vol 11, Issue 1, p56
- ISSN
2148-4228
- Publication type
Article