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- Title
TÜRK BANKACILIK SEKTÖRÜNÜN MİSYON VE VİZYON İFADELERİNE YÖNELİK BİR İÇERİK ANALİZİ.
- Authors
AYTAR, Oğuzhan; SOYLU, Şerife
- Abstract
In organizations, mission statements define the reflection of the duty perception towards the target group and vision statements define the ideal position that must be achieved in the future. The potential that these concepts have in the success of the organization is essentially the critical factors of originality and continuity. The purpose of this study is to compare the mission and vision expressions that the members of the Turkish banking sector have formed for their duties and future predictions with the help of content analysis and compare them among the determined groups. Within the scope of the study, content analyzes are made for the expressions of mission and vision of all banks operating in Turkey; Similarities and differences in conceptual and theoretical expression within the scope of public banking, domestic private banks and foreign banking classifications have been determined. When these determinations were made, some objective numerical data and visual word clouds were used with the help of qualitative analysis programs.
- Publication
Kastamonu University Journal of Economics & Administrative Sciences Faculty / Kastamonu Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2017, Vol 17, Issue 3, p117
- ISSN
2147-6012
- Publication type
Article