We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Using Customer Information Effectively.
- Authors
Chettayar, Krishna
- Abstract
The article focuses on customer relationship management, customer information management (CIM), and using customer information effectively to give companies a competitive advantage. In CIM, data that is organized in consumer profiling is considered a product with benefits or consequences for end users. CIM reduces information asymmetry during the decision-making process, helps manage the paradox of "efficient growth," and reduces corporate risk exposure and the incidence of redundant marketing efforts, which can be irritating to consumers. In CIM, data that is organized in consumer profiling is considered a product with benefits or consequences for end users. The terms "multiple customer views" and "corporate householding" are explained.
- Subjects
CONSUMER profiling; CUSTOMER relationship management; COMPETITIVE advantage in business; DATABASE marketing; MARKETING strategy; CUSTOMER orientation
- Publication
Financial Executive, 2002, Vol 18, Issue 3, p42
- ISSN
0895-4186
- Publication type
Article