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- Title
PERFORMANCE DIFFERENCES IN THE USE OF GRAPHIC AND TABULAR DISPLAYS OF MULTIVARIATE DATA.
- Authors
MacKay, David B.; Villarreal, Angelina
- Abstract
It has been suggested that graphically displayed multivariate data help decision makers better understand information they are called on to analyze This study compares judgments made from one recently suggested multivariate display technique with judgments made from traditional tabular displays of financial figures. Significant differences in task performance are found to be related both to differences in the stimulus sets and to individual differences among the subjects. Our results suggest that the relative contribution of graphic displays to decision making may vary considerably from situation to situation.
- Subjects
DATA envelopment analysis; MULTIVARIATE analysis; DECISION making; MANAGEMENT information systems; GRAPHIC methods; INFORMATION processing
- Publication
Decision Sciences, 1987, Vol 18, Issue 4, p535
- ISSN
0011-7315
- Publication type
Article
- DOI
10.1111/j.1540-5915.1987.tb01545.x