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- Title
ANALIZA CONCEPTULUI DE VALOARE ÎN DOMENIUL CULTURAL.
- Authors
Mihai, Gabriela
- Abstract
The culture consumption is increasing, and the cultural institutions need more than ever to turn to their customers' expectations and the marketing may propose relevant tools to identify trends in the consumption of culture. At first we will try to describe the main disturbances which affect the cultural sector on the demand and supply by highlighting the needs for the cultural institutions to think in terms of positioning but especially to renew the lines of thought in this area. Secondly we will develop an analysis of the value, which forms the theoretical basis of the managerial issues.
- Subjects
POPULAR culture; DOMINANT culture; CULTURE; CULTURAL production; SOCIAL evolution; MASS media &; culture; MARKET repositioning; ETHICS
- Publication
Annals of the Constantin Brancusi University of Targu Jiu-Letters & Social Sciences Series, 2012, Issue 4, p1
- ISSN
1844-6051
- Publication type
Article